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How is The Local Key different from Google or Facebook ads?

Those are American-owned platforms that charge you whether your ad reaches anyone relevant or not. The Local Key is Canadian-owned, printed on recycled Canadian paper, printed in the Ottawa area, and delivered by Canada Post. Your advertising dollars stay local and reach a defined, real community — not an algorithm.

Why should I advertise locally in addition to, or even instead of, online?

Local print advertising reaches your actual neighbours. It's tangible, trusted, and not skippable. Combined with our digital component, you get the reach of both worlds — without handing your budget to a platform headquartered in California.

Does print advertising still work?

Absolutely. Studies consistently show print has higher trust and recall than digital ads. And unlike a social media post, a physical publication sits in homes — it gets picked up more than once, shared with family members, and referenced over time.

What types of businesses are a good fit?

The Local Key is built for Ottawa Valley businesses of all sizes — home services, health and wellness, retail, food and dining, professional services, and more. If your customers live within 35 km of Pembroke, you belong here.

Can a small business afford to advertise?

Yes. We designed our pricing with small and medium local businesses in mind. There's no minimum spend requirement to get started, and our introductory offer lowers the barrier even further.